SEAMLESS
GLOBAL STREMING
How a Media Platform used Load Balancing to eliminate Downtime & boost Performance
An E-Commerce company headquartered in Bengaluru
Background
Our client, one of India’s fastest-growing e-commerce platforms, initially operated on a legacy infrastructure comprising on-premise servers that were already nearing capacity. During peak sales events, such as Diwali and Black Friday, Client’s website would experience significant slowdowns, often crashing due to traffic spikes. Despite investing in additional on-premise servers, the manual scaling process was both costly and inefficient, leading to lost sales and frustrated customers.
Additionally, Client was preparing to launch in new markets across India, further straining its infrastructure. The growing pains were apparent: the company needed a more flexible, scalable, and cost- efficient infrastructure that could dynamically respond to user demands without the high upfront capital costs of additional hardware.
Challenges
- 1. Scalability: During peak events, Client experienced massive surges in traffic, which their legacy infrastructure couldn't handle. Scaling the infrastructure was slow and involved manual intervention.
- 2. Downtime: Website crashes during high-traffic periods resulted in lost revenue and diminished customer trust.
- 3. High Capital Expenditure: The upfront costs of purchasing and maintaining additional on-premise servers were prohibitive and limited their ability to scale quickly.
- 4.Speed & Performance: Slow website load times during peak traffic led to lower conversion rates and a poor user experience.
Solution
Client migrated its infrastructure to Cloudtopiaa, leveraging the platform’s auto-scaling cloud instances and pay-as-you-go pricing model. This meant that their compute resources could automatically scale in real time to handle traffic surges without manual intervention, providing near-instant scalability. Cloudtopiaa’s load balancing feature ensured that user traffic was distributed across multiple instances, improving redundancy and minimizing the risk of crashes.
Cloudtopiaa also provided global CDN (Content Delivery Network) integration, which significantly reduced latency and improved website load times, ensuring that customers from different regions had a consistent and fast browsing experience. The shift to the cloud also allowed Client to cut down on capital expenditure, moving to a more predictable operational expense model, with the added benefit of freeing up resources for innovation and growth.
Result
- 99.99% uptime, ensuring no downtime during major sales events like Black Friday, compared to an 85% uptime previously.
- Website load times improved by 50% ,, leading to a 20% increase in conversion rates during peak traffic hours.
- A 30% reduction in infrastructure costs , as Client only paid for the resources they used during high-traffic periods, instead of investing in idle server capacity.
- Seamless expansion into new regions, scaling their infrastructure from 1,000 to 100,000 concurrent users without additional capital investment.
Long-term Impact
With the scalability provided by Cloudtopiaa, Client has been able to expand into 5 new regions across India, adding over 500,000 new users to their platform in the first year post-migration. The reduction in infrastructure costs has enabled Client to reinvest in marketing, customer acquisition, and technological innovation, further cementing its position as a leader in the e-commerce space.
Contact
Contact details
Address
Banglore
Tech4Biz Solutions, NGR Arcade, 4th Floor, 27th Main Road, HSR Sector 2, Bengaluru, Karnataka - 560045
Surat
A602, Pragati IT Park, near Utran Power House, Mota Varachha, Surat, Gujarat - 394101
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