SEAMLESS
GLOBAL STREMING
How a Media Platform used Load Balancing to eliminate Downtime & boost Performance
A global media streaming platform
Background
The client, a global media streaming platform providing on-demand video and live event coverage, experienced exponential growth across multiple regions. As demand surged, particularly during live events, the platform struggled to manage traffic spikes efficiently, especially in high-demand regions like North America, Europe, and Asia.
The client had previously experienced frequent buffering, service downtime, and lag, which impacted user satisfaction and led to churn. Additionally, their infrastructure was designed to handle peak traffic for specific regions, which resulted in underutilized servers in less active regions and overloaded servers during live events, driving up costs and lowering performance.
Challenges
- 1.High Traffic During Live Events: Live streaming of sports, concerts, and other events led to unpredictable traffic spikes, often overwhelming servers in specific regions
- 2. Buffering and Lag: Due to uneven traffic distribution, users in high- demand regions experienced slow load times, buffering, and video lag, resulting in a poor user experience.
- 3. Underutilized Resources: Servers in low-traffic regions remained underutilized, while servers in high-traffic regions were overloaded, leading to inefficient resource allocation.
- 4. Cost Management: The client needed a solution that could dynamically scale to handle peak traffic during live events without significantly increasing costs due to over-provisioning.
Solution
The client integrated Cloudtopiaa’s Load Balancer into their global streaming infrastructure to evenly distribute user traffic across multiple cloud instances. By intelligently routing traffic to underutilized servers in low-traffic regions, Cloudtopiaa’s load balancer ensured that no single server was overwhelmed, particularly during live events, when traffic surges were most unpredictable.
Cloudtopiaa’s auto-scaling capability allowed the client to automatically increase server capacity in real-time to handle traffic surges, ensuring zero downtime. Additionally, Cloudtopiaa’s multi- region deployment meant that users were directed to the nearest available server, minimizing buffering and lag, and significantly improving streaming quality for viewers worldwide.
With real-time monitoring and dynamic scaling, the client only paid for the resources they needed at any given time, significantly reducing the costs of maintaining unused servers in lower-traffic regions.
Result
- 100% uptime during global live events, such as major sports matches and concert streams, compared to frequent downtime experienced in the past.
- 60% faster load times during peak streaming events, leading to a 20% reduction in user churn due to improved streaming quality and fewer buffering issues.
- 30% reduction in infrastructure costs, as Cloudtopiaa's Load Balancer optimized resource allocation across global servers, preventing over-provisioning in high-traffic regions.
- Seamless scaling of server capacity to accommodate millions of concurrent users, without the need for manual intervention or server downtime.
Long-term Impact
By deploying Cloudtopiaa’s Load Balancer, the client was able to future-proof their streaming infrastructure, ensuring that they could handle even larger traffic spikes as their user base continued to grow. This allowed the platform to confidently offer exclusive live streaming events and increase their global reach without the fear of service interruptions or performance issues.
The significant reduction in infrastructure costs also enabled the client to invest in original content and global marketing efforts, further expanding their user base. Additionally, the improved user experience led to a notable increase in subscriber retention, as viewers enjoyed more reliable and higher-quality streams.
Contact
Contact details
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Banglore
Tech4Biz Solutions, NGR Arcade, 4th Floor, 27th Main Road, HSR Sector 2, Bengaluru, Karnataka - 560045
Surat
A602, Pragati IT Park, near Utran Power House, Mota Varachha, Surat, Gujarat - 394101
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